Rowchella is our Row-wide music festival bringing the entire Greek community and their families together for an afternoon and evening of music, activities, and fun! Throughout Friday afternoon and into the evening, student performers will take the stage for live sets while attendees enjoy activities across the Row, including sports, carnival games, Pie the Presidents, and more. We're so excited to create a fun, high-energy event for students, families, and friends to enjoy together during Greek Family Weekend!
Rowchella will be a closed, ticketed event, and all attendees will be required to have a ticket to enter. A ticket link will be posted soon, so be sure to keep an eye out for more information and grab your tickets once they become available!
- Date/Time: Friday, September 25th, 2026, from 12:00 - 7:00 PM
- Location: W 28th Street between Figueroa st and University Ave (Greek Row)
For one Friday, the block closes to traffic and becomes a walkable daytime festival.
Rowchella is built around one big shaded stage of student and local LA talent, with games, vendors, and food up and down the Row all afternoon. Come for a set, stay for the block. Music wraps up in the early evening.